Our vision for tourism is:
a sustainable tourism industry in the Lake District and Cumbria which places the natural environment first, benefits the economy and local communities, adopts good practice and high standards, and enables people to enjoy the special qualities of the area without long-term detriment to them.

Tourism is a key part of the Cumbrian economy and the landscapes of the Lake District National Park in particular are central to this. Friends of the Lake District want people to enjoy our countryside and for tourism to put helping to look after the environment at its heart so that visitors can keep returning to wonderful landscapes.