Lord Clark of Windermere - the man who led the bid for the Lake District to become a World Heritage Site, Paul Rose - Polar Explorer, Diver and TV Presenter, and acclaimed Film-maker Terry Abraham - the man behind the Life of a Mountain series, have been announced as speakers at our 'Latrigg Rally' being held on Saturday 4th August.

The rally will launch our campaign which asks the question “What are National Parks for?” It comes at a time when there are increasing concerns that large-scale tourist ‘attractions’ – as proposed in the current Lake District National Park Authority’s Local Plan review – threaten to erode the protection of one of our nation’s most treasured landscapes and undermine the very principles on which our National Parks were founded.

The Local Plan review includes a proposal for a gondola-style cable car up to Whinlatter Visitor Centre, already generating strong opposition from local residents.

Lord Clark has already raised his own concerns that the Lake District National Park Authority should put more emphasis on protecting the landscape which attracts visitors rather than seeing World Heritage status as a “money making venture”.

Douglas Chalmers, CEO of Friends of the Lake District said,

There has been concern for some time that the Lake District National Park is becoming too commercialised. This feeling has increased in recent months through the threatened zip wires across Thirlmere and now a suggested cable car to Whinlatter. These proposals and others like them are generating a wider awareness of what is at stake and driving the debate about what our National Parks are for.

The landscape and the experiences it provides are the attraction, and many tourism businesses benefit directly from this. It is what brings millions of visitors and supports tens of thousands of jobs, and those numbers continue to increase. Artificial attractions will not benefit, but actually will threaten our environment, our economy and our local communities.

The government has recently launched a review of National Parks to ensure designated landscapes are fit for the future. They were set up for the wellbeing of the Nation, and that need may be even greater now.

The rally takes place on Saturday 4th August from 10.30 a.m. to 2.30 p.m. walking from Keswick up Latrigg which allows a view of the site for a suggested cable car route. If you'd like to attend please book now here.

The rally forms part of a week of events and free activities organised as part of our ‘Great Landscapes Week’ celebrations, running from Saturday August 4th to Friday August 10th. More details and booking facilities are available at www.greatlandscapesweek.org.uk