Project partners must acknowledge the support they have received from The Westmorland Dales Landscape Partnership Scheme and the National Lottery Heritage Fund (NLHF). Depending on the nature of your project, acknowledgement of your grant must be clear to all visitors using your site, on publications, on interpretation panels, displays or plaques, on your website, to people taking part in activities, and in written or spoken presentations. This will include the use of logos and the inclusion of an agreed Westmorland Dales Landscape Partnership Scheme reference in the text.

The Westmorland Dales Landscape Partnership Scheme Manager or Communications Officer must approve all material (e.g. designs, press releases, etc) before it is distributed/produced so that they may liaise with the NLHF administrators as necessary. Please email content to [email protected] and cc [email protected] 

The Westmorland Dales Landscape Partnership Scheme Logos
The scheme logo is available in a full colour version and transparent black and white keyline versions for use on coloured backgrounds. The colour form should be used wherever possible / practical. 

Heritage Fund Logos
The Heritage Fund logos are available in colour and black/white keyline versions. Transparent white and transparent black keyline versions can be used on non-white backgrounds or content. The colour form should be used wherever possible / practical.

  

 

Displaying logos on your materials

If you are producing materials then you should display logos in the following order and include your own organisational logo where this is appropriate. Example illustrates promotion of a Friends of the Lake District project:

    

Here is a list of places where you will need to display the Westmorland Dales and Heritage Fund logos:

• Advertisements
• Booklets
• Brochures
• Construction site boards
• Educational materials
• Flyers
• Information boards
• Invitations
• Leaflets
• Newsletters
• Plaques
• Posters
• Presentations
• Press releases
• Stationery
• Websites

Wording and acknowledgements
All publicity materials (material or information used for advertising or promotional purposes) need to include the following paragraph:

• [Project name, event, activity] is being delivered by The Westmorland Dales Landscape Partnership Scheme, a four-year programme with a vision is to unlock and reveal the hidden heritage of the Westmorland Dales. The project has been grant funded by the National Lottery Heritage Fund.

Project press releases and articles should include the following footnotes referencing both the Westmorland Dales Landscape Partnership Scheme and the National Lottery Heritage Fund. They should also include the Westmorland Dales Scheme logo, Heritage Fund logo and optionally, your own partner logo.

• Press Release Footnotes

The Westmorland Dales Landscape Partnership Scheme

The Westmorland Dales Scheme is a four-year programme of community and heritage projects currently expected to be completed by the end of 2023. It has been developed by Westmorland Dales Landscape Partnership with funding from the Heritage Fund. Thanks to National Lottery players, the programme will enable people from all backgrounds and of all ages to connect with, enjoy and benefit from the inspirational landscape of the Westmorland Dales and discover its hidden heritage.

It will include a wide range of projects and activities such as involving people in archaeological digs, promoting “themed trails’ based on the special qualities and cultural heritage of the area, revealing and conserving important geological sites throughout the area, oral history research involving commoners and the provision of small grants for local communities and organisations to explore, unlock, share and care for aspects of their local landscape.

The partnership comprises: CLA, Cumbria County Council, Cumbria Geo-conservation, Cumbria Wildlife Trust, Eden District Council, Eden Rivers Trust, Electricity North West, Friends of the Lake District, Lunesdale Archaeology Society, Natural England, The Farmer Network, Woodland Trust, Yorkshire Dales Millennium Trust and the Yorkshire Dales National Park Authority. Additionally, landowners, farmers, educational establishments, parish and district councils, businesses and local history and community groups are also involved in developing and delivering the scheme.

For further information, visit www.thewestmorlanddales.org.uk or contact David Evans, the scheme manager. [email protected]

The Heritage Fund

Thanks to National Lottery players, we invest money to help people across the UK explore, enjoy and protect the heritage they care about - from the archaeology under our feet to the historic parks and buildings we love, from precious memories and collections to rare wildlife. www.hlf.org.uk @heritagelottery. For more information please contact: Katie Owen, HLF Press Office, on 020 7591 6036/07973 613820. 

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Site Signage (for physical projects and events)

Logos (outlined above) must be visible in public areas, both during project delivery and after they have finished. A simple context explanation and project background would also be beneficial, including relevant staff contact details.

Download a scheme logo pack

Download (ZIP)

File types – when to use what?

All of the logos are provided in various digital formats.

EPS files are high resolution files that you would use if you are working with a design agency or have the appropriate design software.

JPG files can be inserted into documents, used for websites, email, PowerPoint presentations etc.

PNG files have transparent backgrounds and can be used on materials with non-white backgrounds or content.

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Download guideline notes (pdf)

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For further information or help with branding or promotion contact Chris James, [email protected] or 01539720788 (Please note I work 1 day per week - Wednesdays)